Expansion: Global Style

Is global expansion the next item on your business to-do list? Recently, I’ve been receiving many questions surrounding the idea of global expansion. It seems to be a topic of interest for my Fortune 500 clients as well as my coaching clients with only one employee. The idea of expanding globally spikes the interest of businesses of all sizes. Now, let’s address the obvious. The idea of “global expansion” has certain levels of allure surrounding it. I get it - it sounds sexy and exciting. But, I can never recommend a serious global expansion based purely on how attractive the idea may sound at first. The truth is, expanding globally can be expensive and takes a lot of hard work. It’s important to ask yourself this key question:

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