Communicating with Decision Makers

Would you like to speak to more decision makers and close more deals in 2014? You can do so simply by rethinking how you attempt to connect with the decision makers. Most salespeople will generally only reach out via telephone or email, and will give up if they hear nothing back, this is a grave mistake! <-- Click To Tweet In our own studies, we find that the majority of sales deals are lost simply because the salesperson gives up far earlier than they should. Many salespeople decide that they are being proactive by following up once or twice, but the truth is, follow-ups should be part of the standard procedure when reaching out to clients. It is a mistake to believe that you are going above and beyond just because you have called the prospect to follow up. Consider using a mix of the following modes of communication to optimize your chances of hearing back from the client and winning the sale:

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