Recently, Gartner shared intriguing research to a group of us sales experts. Their research, in particular, reveals that when it comes to highly complex solutions and products in the B2B buying world—we're talking six-figure purchases or more—33 percent of buyers say they prefer to engage in a seller-less transaction.
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Time-based branding makes it as easy as possible for your customer to find you and buy from you. Get this right and you will unlock new growth in even the most competitive of marketplaces.
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Every time your customer makes a buying decision, they deal with risk. They ask: “What if I make a mistake? What if things don’t work out? Can I be sure I’m making a good choice? What’s the cost of failure?”
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If you've been on this website for more than 5 minutes, you know that I love to talk about value. I want you to start thinking about value in four different ways.
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