Colleen’s Blog

Recently, I've been working with a lot of financial selling professionals. This particular group was whining to me that they used to ask for referrals all the time, but they were terrible. They got referrals from people that they didn't want to do business with, who weren't a good fit, etc. At that point, they had just given up and thought that referrals don't work.

Asking for a referral can be a challenging process. You might be uncomfortable asking for the referral, as well as worried about the best language to use so that you don’t sound desperate for new business.