Stupid Business Decisions

Today we received a box from Dell. Chris ordered a new lap top and I assumed by it’s size that it had been delivered but the box was light so I was confused……

Dell Shipped this box

With this amount of air filled bubble wrap

For this neoprene lap top sleeve.


hmmm… could have gone in an envelope! What a waste of packaging, shipping and expense for no reason. This is an example of someone not using their judgement, probably following a process to a “T” but not improving the process to meet a specific need.

Are there areas in your own business that are wasteful?

5 responses to “Stupid Business Decisions

  1. I’ve reached out to a member of the Dell social media team to notify them that this has happened and cc’d you on Twitter. Thanks for documenting this. I know that what has happened here is inconsistent with Dell green objectives. I appreciate the feedback as will my colleagues at Dell.

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  4. Thanks for thinking green and bringing this to our attention. Here’s the back story. We have a team reviewing the software for the box selection logic and for the physical infrastructure for a number of fulfillment providers on a global basis so we can utilize more efficient packaging. In Europe, which is where we started, over 450 SKUs, since November, have been converted from boxes to envelopes for items much like the one you ordered. That effort is now starting to focus on USA fulfillment. Thanks again for reaching out. Oliver Campbell, Director, Dell, Inc. WW Procurement – Packaging

  5. […] April 9th I posted an observation that about Dell’s over packaging of a lap top sleeve. This should be an easy […]

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