September 2, 2014 Sales Tip: Why Picking Up the Pen is Critical Learn how to create continuous sales growth and eliminate boom & bust sales cycles! Get your very own copy of my new book Nonstop Sales Boom! One response to “Sales Tip: Why Picking Up the Pen is Critical” Colleen, Excellent Tip !! I believe that the differentiation can generate new business. In this case, the client has the feeling of having been treated differently and more attentive. Thanks for Sharing. Comments are closed.