Trade shows are typically not what they’re cracked up to be. More often than not, you’re dealing with a waste of time, money and energy…with little return. But, there’s a way to make them more valuable to your business.
Nonstop Sales Boom is helping sales teams across the world become more profitable and more successful. Get your copy today!
One response to “Sales Tip: Making Trade Shows Pay”
I completely agree with your commentary. The Fortune is in the Follow Up of each Trade Show and most do more planning before the show than after the show. I’m now seeing some Chamber of Commerce’s getting away from the traditional Trade Show’s due to lackluster registrations over the last few years. I have a feeling that many more will follow which is a shame for those of us who benefit the entire year from one show!