One more stop in LA today before I head home. It’s been a long 10 day stretch on the road (and away from my bed). And while the air travel has sucked the life out of me, working with clients and speaking at events like the Sales Shebang has literally left me feeling energized!
On Monday this week I spent the day networking with a group of women in Sales training. Other experts like me who have a passion for helping others be the best. Over the next few days I will be highlighting them and showing you the resources they offer. In order to be the best, you must draw on the best resources. I think one of the best marketing strategists is Ardath Albee of Marketing Interactions. I was honoured to have Ardath inmy session at the Sales Shebang conference on Tuesday and here is what she had to say on her blog:
According to Stanford University research, 85% of all customers buy after 5+ meetings. Problem is that 95% of salespeople give up after four. This nugget of valuable insight was presented by Colleen Francis of Engage Selling in her workshop at the Sales SheBang, yesterday afternoon.
Check out Ardath at Marketing Interactions. Specifically I think you should read the Sept 17th post Interpretation vs. Perspective to Marketing Communications as Ardath smartly tackles an important sales tool. Language. She asks the question:Do the responses to your communications, content and messaging vary widely?
I like Ardath have also found it I’ve always found it interesting that you can present the same information to a group of similar people and get back a variety of interpretations. This article will tell you how to communicate more effectively with your clients…..and close more sales!
Have a great day. Sell lots and look for inspiration in new places. I am so glad I joined the Sales Shebang this week and you should be too. My tool box is briming with new ideas and a fresh perspective on how to make your sales soar
3 responses to “Sales Shebang”
Thanks, Colleen! It was a pleasure participating in the Sales SheBang with you. I gained several lightbulb moments in your workshop.
I’m looking forward to the other ideas you came away with. Hmm. Wonder if we’ll come up with the same ones…that interpretation vs. perspective thing, you know.
It was a pleasure meeting you at the Sales SHEBANG this week. I enjoyed your presentation as it was VERY informative and wished we had more time for you to share your amazing insights to keep productivity up in tough times. I did have a question for you regarding the calendar of events website you spoke about at the SHEBANG I cannot locate it can you please send me the website to ensure I utilize it as soon as possible. I look forward to working with you and your compnay in the near future.
I thought finndig this would be so arduous but it’s a breeze!