Thinking back to my post on Monday, another lesson we can learn from Mykonos is the value of adding value. Adding value, especially when it is not expected, creates a lasting impression in your customers minds and keeps them coming back. Even more, it converts your customers into evangelists bringing you more customers at little advertising costs.
For example:
- 75% of the restaurants we dined with provided us with either free desserts or drinks after dinner. I estimate this hit the restaurant took was $5 (at most) per bill. The result? We told everyone in our group that they should dine there! And in a city that appears to have more dining choices than people, word of mouth is priceless.
- We hired a fabulous guide to take us to Delos, birthplace of Apollo and Artemis. When we returned to our hotel, she had left us a gift of local treats and a thank you card. Again, she was rehired by two members of our group after our recommendation.
- Average tips in Greece are just to “round up” – we routinely left 20% because the service was so good, we couldn’t leave anything less. The hotel manager told us that last month a wealthy patron had occupied the biggest suite at the hotel for two weeks. When he left, he tipped the hotel $30,000
[bctt tweet=”Service and adding value pays, and it can cost you nothing to very little to implement.” username=”EngageColleen”]
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