Return on Customer Relationships

May 29, 2013

Instead of measuring your customer relationships solely on the financial aspect, try using this multi-pronged approach to determine their true value:

  1. What revenue has the customer provided you to date?
  2. What referrals and testimonials has the client provided you?
  3. Has the client helped you develop new product or service ideas?




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One response to “Return on Customer Relationships”

  1. Ian A. says:

    Well put Colleen. Just came across your site via Alltop. Particularly enjoyed watching your speaking engagements.

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