Return on Customer Relationships

Instead of measuring your customer relationships solely on the financial aspect, try using this multi-pronged approach to determine their true value:

  1. What revenue has the customer provided you to date?
  2. What referrals and testimonials has the client provided you?
  3. Has the client helped you develop new product or service ideas?




1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *