Prospecting for Profit

If you find prospecting always somehow slips to the bottom of your “To Do” list, here are 12 Tips to help you ensure your sales funnel is consistently full of leads:

  1. Sell more products to existing customers.
  2. Set a goal for the number of networking events you will attend each month, and the number of new people you’d like to meet at each event.
  3. Reward yourself for closing new business.
  4. Take a look at opt-in email lists.
  5. Ask your current customers for referrals.
  6. Check out on line directories for associations in your territory
  7. Make a habit of having lunch, coffee or breakfast with at least one new person each week.
  8. Write articles for relevant on-line or print publications your prospects might read.
  9. Volunteer to speak at trade shows and conferences.
  10. Be excellent at what you do and a reputation
  11. Join the trade associations or organizations your clients and prospects belong to.
  12. Try sending mailings to prospects, complete with relevant items of interest.

All you have to do is pick one a week to master and at the end of the quarter your business will be overflowing with qualified leads

Dedicated to increasing your sales,


2 responses to “Prospecting for Profit

  1. One of the best methods for making sure prospecting gets done, is to write it in your appointment book first before you schedule anything else. Then treat it as an appointment and do it like you would any other appointment.

    Jim Klein

  2. Exactly Jim!

    We tell clients all the time that the best business develoment is time blocking. Make an appointment with yourself – and don’t stand yourself up! If you don’t put time in your calendar, you just won’t get the job done.

    Thanks for your comment – Colleen

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