Hello Experts!
The gloves are off and its time to see what is more profitable – from your perspective. Email prospecting or telephone prospecting? My good friend Nancy Bleeke sent this note around to a few Female Sales Experts and I thought you would love to weigh in on the topic….
“You know how sometimes you get information that causes you to pause and think “Whoa, am I out of touch with a business practice that works?” I received a note today that I thought was great fodder for your expertise…and I will quote your responses in the blog post I am doing on this. If you have a previous blog post or article addressing this, please send the link.
A colleague sent me the following message about asking for an appointment via email with someone you have never made contact with
The email she received!”
Hi A,
I’m following-up on the email I sent you a couple of weeks ago. I’m checking to see if you’ve given consideration to Sales Training Consultants and Callbox working together on setting business appointments for your sales team. If you’d like to talk more about this, just let me know when I should give you a call.
For more about our work with the Business Services industry, click here.
You can also make a direct online inquiry about our services.
Sincerely,
B
***************************************************************************************************************
“Don’t ya just love this kind of marketing!! Are her fingers broken? Do people really do this through email and have success? What do you think? Does this approach work? Two emails to set an appointment? Are we being old fashioned? What advice would you give to this woman and company?” – Nancy Bleeke
Response #1 from Kendra Lee:
Yes, email prospecting does work. I write, speak, coach and train on how to do it all the time and get people who tell me what great success they’ve had. However, the approach this person used is inappropriate for a number of reasons. Here are just 3 strikes against her:
- She probably never sent the first email she referenced and the recipient will know that
- There’s nothing that would interest the recipient because it’s all about the seller – no value proposition, triggering event, ROI
- It’s all about clicking to go their site, nothing about talking and learning about the recipient’s needs which a good seller knows is key to selling anything
Response #2 from Tonya
We provide this type of prospecting service for our clients -and I can tell you, if there is a lack of personal engagement (especially in B2B sales) like this is a perfect example of, your results and ROI will be disappointing at best. Pick up the phone and show you care
Tonya Signa, Signature Marketing Services
Response#3 from Molly Cox
As a buyer my first thoughts would be .why isn’t she calling me? Does she have a man voice? Does she talk though a voice box? Okay, seriously tho’, if people can do this more power to them. There is an art to writing a compelling e-mail that would make someone want to go to the next level. I’ll be interested to know if soon we’ll be texting people for sales. Guess I’m an old “build the relationship” kinda gal.
Your responses?I would love to hear what you think! Are you for email prospecting or against it? Do you have proof it works or doesn’t work? Now is your chance to wade in on this topic.
Cheers Colleen
