Look, you can’t expect anyone to successfully sell your product before you can do it successfully yourself. How do you train a team of people who aren’t your employees to sell your products if you haven’t been successful yourself?
Hiring resellers could be a good step for your organization but not before you’ve had at least a team, a small team of people sell, deliver and work through all the challenges that are involved in that sale internally.
Remember, you do not control the distribution channels the way you control your own environment. <– Click to Tweet
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