Diversify Your Prospecting

Especially in 2020, you need to diversify your prospecting to ensure long-lasting success.

The world continues to change at a rapid pace. And sellers, especially, need to keep a pulse on all the latest changes and trends as new tools seem to pop up faster than ever to make prospecting easier.

No longer do you need to (nor should you) stay stuck in the traditional prospecting avenues.

As I recently discussed, now is a great time to expand your horizons and shoot bigger than ever before.

To do that, if you’re only currently relying on one or two prospecting methods, consider what you can do to add more to the mix.

Here are avenues that are being used daily by sellers and business owners to close big deals:

  • Facebook messages
  • Instagram DMs
  • LinkedIn messages
  • Text messages
  • Facebook groups
  • Facebook and LinkedIn ads

I get it, each of those avenues might not be ideal for your target audience. But, that’s not necessarily the point.

The idea here, is to truly think about all of the tools currently available to you and how you can leverage them to make more sales. And, more importantly, to dispel the idea that the way you’re currently doing things is the only way of doing things. It might be a great way of doing things, but I’m willing to bet there are other great ways you may not have tapped into yet.

The truth is, how people communicate is changing, where even 10 years ago we relied almost exclusively on email and texts, today there are a plethora of new communication methods that people are gravitating to that salespeople can take advantage of for prospecting and follow ups.

You may even choose an avenue to prospect and make initial contact, and use another one to follow up with if a prospect isn’t replying to you.

This isn’t the 1970s anymore! Door-to-door sales and cold calling aren’t the only ways to connect with new people. If you’re current prospecting methods are working well, great! But you should always be asking how you can replicate and increase your success, especially if growth is on your mind!

 

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