Happy Victoria Day weekend to all our Canadian friends. I hope you are taking some time off to relax. Last weekend Chris and I took off to Montreal to see the new Cirque de Soliel Show Totem and play hooky on Monday. Totem is a masterpiece! If you you can get tickets this summer I highly recommend it.
You might be surprised to know that most of the shows are already sold out. Cirque has carved out such a unique niche and experience that the price of the tickets (which are less than playoff hockey tickets ;-)) and the state of the economy are irrelevant to their fans. Tickets ALWAYS sell out. Even the highest level VIP “Tapis Rouge” tickets were gone this year, and for last year’s Ovo show. Why? Cirque de Soliel has no competition. They have created legions of fans that simply would not think of missing a new show, regardless of the circumstances.
As you move into the second 1/2 of this year ask yourself: What can I do to make my business unique? What can I do turn clients into fans? What can I do to encourage and enhance loyalty.
I believe that even the most commoditized business can create uniqueness based on the people they hire and programs they implement. Implementing your new ideas now will lead to amazing revenue growth and great profits. So go for it! You have no where to go but up!
Dedicated to increasing your sales,
P.S. A special welcome to all the new Engage Community members and new coaching clients. Thanks for allowing us the privilege to help you sell more this year!
3 responses to “Are you Sold Out?”
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I’ll be at tomorrow’s Totem show (won tickets in a contest) and you’d better believe that I’ll be keeping my eyes open for all the business tips I can glean.
Reminds me of my family trip to Disney World last year (alas, not won in a contest) and was giddy at all the crazy business ideas that got thrown at me from the moment you look them up online or call them.
Hey, did you know that Disney World isn’t open 24 hours a day? I was shocked when I found out that they had opening/closing hours. All these years, and through decades of “between the lines” messaging (as well as an Epcot visit during my teens), I just thought it was a place that never closed.
Not so much a disappointment, mind you, just an interesting revelation on how marketing can send messages that stir up imagination.
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