All of us (alright, most of us) know that sales is all about building relationships with people.
Far too many salespeople though, don’t realize that first impressions are made and ruined within seconds upon meeting or speaking to someone. And, during these crucial opening seconds, the majority of sellers are actually creating resistance and NOT relationships!
If your team isn’t producing results, this could be one of the reasons. It’s important to make the distinction between resistance and relationships, and this article will help you make that distinction!