There is a new normal in sales, and to be successful, we must know that exactly that is. The old way was cold calls and calling 25 people a day. Now, it is more important to have quality contacts, and 1:1 conversations. Relationships are key! Clients find us now more than they used to. So, businesses must ensure that they have a credible, professional presence.
A few weeks ago I was interview by Charmaine Hammond on this topic and we had a lively conversation. You can read her blog post and listen to a replay of the interview on her site