I received this from a good freind of mine. Janet Stewart Lussier at the NRL Group and thought you would like it too.
Creativity in a Challenging Economy. When challenging economic times surface as they recently have, it is easy to fall into old habits and retreat to business practices that are “safe”. Actually – to survive and prosper at a time like this, you need to shake things up by thinking creatively! Here is some food for thought…..
You know how I feel about change – I love it! I think that change brings with it opportunities. Opportunities to find new and improved ways of doing business that better serve the needs of your customers while creating more effective and efficient business practices.
A tough economy will encourage you to find ways to reduce unecessary or “low value” operating costs, increase sales within your existing client base by refocusing on your high value customers and/or decrease costly cycle times.
Not sure where to start? Start with your employees! No one knows your business practices better than those who carry them out every day. Organize a meeting and have everyone brainstorm ways to operate more effectively and efficiently. Sort the ideas into high and low payoff (what’s the ROI?). Pick something relatively easy to address first – an early success will create a positive momentum that will translate to your bottom line.
Janet is a member of the Canadian Association of Professional Speakers and for more than 20 years, has been helping government and corporate sector organizations to operate more effectively.