They’re not the enemy.
I’ve said it before and I’ll say it again, you need to work towards sales and marketing alignment in your organization.
[bctt tweet=”Your revenue growth depends on this alignment.” username=”EngageColleen”]
In fact, I’ll even go as far as to say that it’s no longer possible to run an effective organization if there are walls between sales and marketing.
Watch this sales strategy and learn the details.
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