The Productivity Problem

Four colourful alarm clocks isolated on white background 3D We can discuss sales strategies, ideas, tips and methods to no end. However, at times even the best salesperson struggles to achieve results not because of a weak strategy, but because of little to no focus on their productivity.

Let’s cut to the chase. The best way to achieve true productivity in your work day is to cut off all inbound access to you. Now, before your jaw drops too low, let me clarify that you should only do so temporarily, ideally an hour or two each day.

Consider turning your phone to silent or completely turning it off, as well as logging out of your email inbox while you have important tasks to attend to. When you are focusing on your outbound business development prospecting, you should not have to deal with distracting, time consuming tasks which take the focus out of your work day.

Want a perfect example of how this simple tweak in productivity can benefit you?

A few years ago I was called upon by one of my clients to help solve a situation. The company’s sales were stagnant. They were stuck at $40 million annually and had not seen an increase in revenue in several years.

I was brought in to help solve the problem, and to my surprise, the sales team was actually very highly skilled and motivated. They simply were not selling.

What we mandated was four hours minimum on the phone every day calling prospects and working on business development, and suggested the team shut off their email and phones while doing so.

The results were staggering. The company witnessed a jump in sales from $40 million to $65 million in just one year!

The sales tactics, resources, and products stayed exactly the same. The only implementation was a focus in productivity and the business was able to reap huge benefits as a result.

Remember sellers, while we may spend the majority of our time as salespeople sharpening our sales skills, it is important to stay focused on the task at hand. Fast-paced work environments require dedication, focus, and little to no distractions.

Give yourself the luxury of dedicated time for business development, and you will be rewarded with the results that you’re looking for. ← Click To Tweet

If you’re struggling with selling and are focused on your tasks throughout the day, you may simply need the skills required to reach your sales targets. Our new Sales Accelerator Program provides you with the sales knowledge needed to grow your sales results.

What are three tips in the name of productivity that have worked for you?