The Power of Handwritten Letters

Pen writing "Dear"

Do you ever wonder what happened to good old-fashioned handwritten letters? Although newer communication tools like email have emerged and have eliminated any practical use for handwritten letters, it seems as though the transition period between the two methods of communication was almost overnight.

In business today, it’s clear that letter writing is no longer in fashion. However, have you ever thought of how you can use this to your advantage?

It isn’t a coincidence that most high ranked sales professionals that I know are also prolific letter-writers. Consider the benefits of writing a letter:

1. Letters are Deeply Personal

A letter that you write with a good old-fashioned pen and paper possesses a level of sincerity that an email simply cannot match. ← Click To Tweet

This personal touch delivers an important message to the reader, “you matter to me.”

2. You Stand out

Sending a handwritten letter is the perfect way to stand out from the crowd. A top prospect may not remember the senders of the dozens of emails they received today, but they will remember that thoughtful letter that you sent!

3. Letters Get Read

There is no delete button on envelopes nor do you have a physical “SPAM” mailbox. There is a certain allure that surrounds a sealed envelope with your name on it. It’s tough to ignore!

4. They Get Results

The power of personalizing your communication with prospects and clients has many benefits. One of which is building a level of personal rapport that is difficult to match via electronic methods.

It can be time consuming, and it may not reach your reader instantaneously. However, the pros of sending a handwritten letter far outweigh the cons.

For other ways to create a lasting impression on your prospects, take a look at our Sales Accelerator Program.

How often do you send handwritten letters to prospects and clients?