Sales Leaders: Do This Often or Fail

Closeup of businessman making decision whether to accept or deny a suggestion or employee.

The worst sales leaders I’ve worked with do many things wrong, but this one thing is fatal, and they all have it in common:

An inability to make a decision on a direction and implement.

“All talk, no action” type sales leaders do not succeed.

Sales leaders that are unwilling to implement their decisions fail.

The most important role you have to play as a leader is to pick a direction and stick to it. Let’s face it. There are (exactly!) 18,654 ways to be successful in our profession. Pick one, implement it fully, measure the results and adjust. If you made a mistake, make another decision and change! Immediately.

No one decision has to be final but no decision at all will be fatal.