To meet that challenge, not only must selling skills change, leadership skills must evolve too. Your sales manager’s number-one job now is to teach and refine the skills of sellers to help them hit their peak and stay there.
So, what’s the best way to make that happen: by simply turning your existing top sellers into leaders? Not so fast!
[bctt tweet=”A great manager isn’t just a sales performer with enhanced decision-making authority.” username=”EngageColleen”]
There’s a crucial, yet overlooked fact about these two roles in your sales organization: their skills are not automatically transferrable. You don’t create a great leader just by promoting a top seller.
If you’re not distinguishing selling skills from leadership skills, you’re putting your entire sales team at risk of underperforming. Know the difference!