You simply can’t sell to anyone and everyone.
There are individuals and businesses who are going to be a right fit for your organization, and there are others that will be the exact opposite. Far too often, sales leaders will disregard whether or not their prospect is ideal, sell to them in order to boost their numbers, and then deal with customer service and logistic nightmares which drain their time, energy and focus.
Narrowing down and knowing your ideal client is one of the most productive things you can do in business to grow your sales. I’ll show you how to do just that in this article.