Get “Buy” with a Little Help From Your Friends

Our discussions on the post He said She Said last week created a great disucssion. From that post it’s clear that I support referral marketing as the best way to generate sales. Simply put, the happier your customers are, the happier they will be to refer you to their own friends, colleagues and associates.

A referral from a customer is the highest form of trust. Trust is built on consistent behavior over time, starting with continuously showing your customers that you