Have you considered the power behind being ubiquitous in your industry?
In other words, how often does your name come up in conversation when your industry is mentioned? There are those whose name never comes up, or perhaps seldomly, and others whose name is synonymous with the industry they serve.
Like anything, if your business is currently more like the former, becoming the latter isn’t an overnight process. Yet, there are steps you can take each week to progress your brand into the level of ubiquity you may be striving for.
Here are a few ideas:
- Reach out to podcasts that speak to your ideal audience asking if they’d be interested in having you as a guest. Be sure to provide reasons why you’d be of value to their audience.
- Guest blog for websites that, again, are being visited by your ideal audience.
- Start your own podcast.
- Write a book.
- Publish a blog.
- Contribute to physical publications or virtual publications.
- Conduct virtual sessions and webinars or contribute to them as a guest speaker.
The list goes on! As we, hopefully, inch closer to more in-person reopenings and gatherings, there are association and networking events, conferences, seminars and other gatherings you can speak at, or at the very least attend, to connect with new people.
If this sounds like a lot, you don’t have to take on all of these ideas at once! Start somewhere that makes sense and expand at a pace which is sustainable for you.
The point here is to show up, share and publish your thought leadership into the world via as many avenues as possible that make sense. The more you do, the more people will hear your name, and the more you’ll build this ubiquity I’m speaking about.
And, the more ubiquity you build, the more trust you’ll gain, and the more customers you’ll attract!