Are You on The Wrong Side?

feet are on the road with a stripe

Can you never seem to move beyond information gathering when meeting with buyers?

Many salespeople get a meeting with an exciting new prospect, receive an opportunity to learn more about them and then…never hear back from said prospect.

Why does this keep happening?

There’s a certain line which you must never cross when first learning about a new prospect or client. That (fine) line is the difference between being inquisitive and becoming an interrogator. Your customers want to be treated like valuable partners, not criminal suspects.

In this article, I describe the keys to staying on the right side of this line, and discuss how to ask the all-important questions to your buyers.