Another Sales Sin

Recently I have had a number of clients ask me about common mistakes sales people make and what to do instead. Here is another big one (although not as big as forgetting to find new clients everyday!)

Lack of preparation! This is a common reasons why sales reps fail. If you are doing a good job keeping the funnel full – please review the previous entry – failure to plan almost always results in a less than desirable result. Planning your meetings, demonstrations, and follow up is critical to ensuring that you understand your customer