Observations from the ... Colleen Francis Observations from the ... Colleen Francis

Got Grumpy?

When a sales team spends more time competing with each other than the competition, when they don't understand whose leads are whose or how they are getting compensated, results will suffer. In short, a grumpy sales team is an unproductive group

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Unleash your Secret Sa... Colleen Francis Unleash your Secret Sa... Colleen Francis

Don’t Just Sit There:5 Strategies for Proactively Getting Testimonials

When it comes to collecting testimonials, the same principles apply. Just placing a form on your web site and waiting for clients to arrive will not deliver the results you want. Instead, developing a process for regularly collecting feedback provides a systematic way to gather testimonials. Such a process would include...

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Observations from the ... Colleen Francis Observations from the ... Colleen Francis

FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple's Profits?

Colleen Francis, President of Engage Selling Solutions www.engageselling.com says “ The lesson for executives responsible for an organization’s top line is that you need to understand what your customers value. People line up around the block and pay a premium for Apple’s product because, more than anything, the brand delivers the promise of making you look cool. Lots of other products do what essentially the same thing but not in a way that makes their customers feel better about themselves."They love the Apple brand and don’t mind paying the premium that leads to huge profits. Contrasting this is Exxon whose end-customers see no compelling value in their brand, only as a commodity supplier, and would cross the street without hesitation to save a cent a gallon. With this approach, you'd better have operating cost advantages if you want to maintain and increase margins. Instead if you can, like Apple, create value differentiation from your competitors then you can generate profits through premium pricing today and in the future with your band of loyal customers."

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Guest Post: Opportunity Lost: What Don’t Your Testimonials Say About You?

’ve seen too many websites with inspiring product offers, gorgeous video, and testimonials to the effect that “you guys really came through for us,” attributed to a “major software company.” Testimonial Director is a service that has templated the fine process of collecting testimonials efficiently and making sure they contain the appropriate information. (Their website is also a great example of testimonials done well.) In a special report (see bottom of their home page; sign-up required), the company identified “recommendations from people known” as the best tool for building consumer trust through advertising channels.

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Sales Success in the T... Colleen Francis Sales Success in the T... Colleen Francis

Debunking the perfect sales process myth

“How do I build the perfect sales cycle or the perfect sales process?” I’m often asked this question and my answer tends to disappoint those who are looking for quick answers to challenging problems.There is no such thing as a perfect sales cycle, or a perfect sales process that you can either build or replicate and unleash on your entire market.Sorry, but that’s the truth.

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