Unleash your Secret Sa... Colleen Francis Unleash your Secret Sa... Colleen Francis

Don’t Just Sit There:5 Strategies for Proactively Getting Testimonials

When it comes to collecting testimonials, the same principles apply. Just placing a form on your web site and waiting for clients to arrive will not deliver the results you want. Instead, developing a process for regularly collecting feedback provides a systematic way to gather testimonials. Such a process would include...

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Unleash your Secret Sa... Colleen Francis Unleash your Secret Sa... Colleen Francis

Where's the Proof? Locating Social Proof on Your Web Site for Results

Whenever we begin working with our Testimonial Director clients, one of the areas we cover is where to place testimonials. Despite the fact that nothing is most trustworthy and convincing for prospects than testimonials from your customers, the majority of businesses today keep them hidden away. In fact, in our recent survey, 75% of respondents indicated they are using testimonials on only "a few" or less pages. In fact, two thirds of those only use testimonials on a single "rave reviews" page.

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