Close more of the deals that matter most.
For more than 25 years Colleen Francis has delivered results for B2B sales teams. Bestselling author of multiple sales books. Clients include Mastercard, Chevron, Merck, Adobe, Trend Micro, Ericsson, and dozens more.
Real Deals, Real Outcomes
Close rate is the fastest lever a leader can pull. It's also the one that keeps paying: the discipline stays with the team, and applies to every deal after.
A PLASTICS MANUFACTURER
The month that was on track — until day 26
Results:
A forecast within 5% of actual from day one — and the goal hit.
Board confidence in team with reliable revenue forecasts.
Improved sales team consistent quote attainment.
A GLOBAL FINTECH
The deal that was safe and in the bag – but wasn’t either.
Results:
$1M pulled from the forecast before it could distort the year.
Refocus led to increased forecast in next quarters.
Sales rep closed the year on target.
AN INDUSTRIAL-SERVICES FIRM
A confident win, on only one person’s word
Results:
Procurement aligned with the business buyer, full RFP avoided, deal closed on time.
Procurement relationship de-risked future pipeline.
Average time to close future deals was reduced.
A COMPLIANCE-SOFTWARE VENDOR
A clean, simple deal — and a single point of failure
Results:
Established stakeholder relationships grew from 1 to 4.
Deal size doubled, from $50K to $100K.
3+ stakeholder requirement added to sales process, team-wide results increased 30%
AN INDUSTRIAL-PRODUCTS SUPPLIER
The maxed account with lots left to spend.
Results:
Closed 3x the original deal size - with no discount.
Client retention rate increased from 60% to 75%.
Buying-map process resulted in $1M+ in uncovered opportunities.
A DECISION-ANALYTICS VENDOR
When you find the real driver, price stops being the conversation
Results:
Landed the $1M+ deal, largest in company history.
Expanded internal stakeholder relationships from 1 → 4.
Uncovered additional opportunities leading to $500K incremental sales.
Services
Live deal reviews with the sellers and managers who own your most important deals. Every deal gets a decision: accelerate, de-risk, or walk away. And every seller learns how.
What leaders say:
-
![Red quotation marks]()
Colleen worked with 56 of our reps, and they averaged $122,000 in incremental revenue inside a single year, just under $7 million we would not have booked otherwise. It transformed how this team sells.
Dan Oehler
EVP Sales and Marketing, RelaDyne -
![Red quotation marks]()
Thanks to the process we built with Colleen’s insight, I have a system now that confidently delivers an 80% closing rate on new contracts.
Scott Kinnser
VP of Sales, Kinnser Software -
![Red quotation marks]()
By the end of my first year working directly with Colleen, I exceeded my sales target by 161 percent. It was no fluke.
José Cross
Director of Sales, Ericsson
Select Clients
Journal
One Is the Most Dangerous Number in Sales
If you are the only person at your company who can call your best customer, you are not protecting that account. You are the single biggest risk to it.
September 7, 2026
August 31, 2026
August 24, 2026
August 17, 2026
Get cutting-edge sales tips weekly
Subscribe to Colleen’s newsletter for short notes on the deals, conversations, and patterns she sees across B2B sales teams.
I am 269% above my numbers from last year thanks to the concepts, action plans, and motivation.
Jennifer Krueger
Director, Global Corporate Challenge