Colleen Francis 2021-07-15 Colleen Francis 2021-07-15

Skip the Pitch and Create a Vision

The days of the ideal buyer have gone the way of the dinosaurs. So has the routine sales pitch…

Colleen Francis 2021-07-08 Colleen Francis 2021-07-08

Your Client Wants an Insider - Not a Partner

There isn't a buzzword out there today that's more dated than the notion of you being in "partnership."

Colleen Francis 2019-12-13 Colleen Francis 2019-12-13

Buyers used to be unaware of who sellers were until we called them. Today the opposite is true…

Colleen Francis 2019-11-28 Colleen Francis 2019-11-28

There has been no greater impact on B2B sales in the last decade than the online consumer-buying process…