Graduate From Trusted Advisor to Object of Interest | Sales Strategies
Customers don't want trusted advisors. They don't want partners. Those presuppose that you're on the outside. What they're really looking for...
Don't Get Trapped by Your Ideal Client | Sales Strategies
To ensure your success in future volatile markets, it’s important to create this ideal client spectrum and build a well-balanced portfolio and pipeline.
Do Your Prospects Trust Themselves? | Sales Strategies
Implement these three simple referral strategies and your buyers’ trust will increase and they will feel more confident in their abilities to make a decision.
Loyalty Is Your Job, Not Theirs
“Buyers have changed and loyalty’s dead now. Customers don’t care about the relationship anymore!” I’ve been hearing that whine a lot from sellers.
Align to the Buyer's Goals and Be Rewarded | Sales Strategies
What does “reward” mean? Well, reward means that those buyers who are rewarding salespeople for this alignment are rewarding them with three things.
Look Outside Your Sales Organization | Sales Strategies
Once you start balancing internal KPIs with systems that are customer-centric, you will be right on the money and your customers will love doing business...
It Will Cost You Dearly
How you train your staff and how you design your interface with customers today determines your sales success tomorrow.
A Simple but Brilliant Account Management Strategy | Sales Strategies
I know this sounds simplistic, but it is amazing how many sellers don’t check and use these markers as the KPIs for the first few months of the customer.
Diving into Customer Success
I can distill a number of lessons that you can use to grow your business from my experience.
Are You Losing Your Clients?
There is a natural tendency to beat yourself up when a customer moves on. Instead of giving in to that tendency, get proactive and find the root of the problem that created a big enough disconnect for your client to leave in the first place.
Using Perception To Create Customer Success
Here's the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. In 98% of the cases their dissatisfaction was related to their perception of how they were treated by the people they dealt with.