Sharing is Caring - Profitably!

Think back to your last sales kickoff. The speakers, the training—good stuff, right? But the game-changer? It’s the chatter among colleagues.

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This year, In the first quarter of the year I attended a lot of sales kickoffs. It's pretty common right from December, January, February. All companies are running their sales kickoff, so most companies are.

And one of the things that always comes to light at these kickoffs that I think needs to continue through the whole year, is that the sharing of information between colleagues is the most powerful part of the kickoff. Yeah, we listen to speakers and we get trained and we might get motivated and we learn new things about our products. And we have, some good networking sessions. But it's those sessions where sellers and their leaders are sitting in a room learning from each other that have the biggest lasting effect.

Because when I look across and I talk to my colleagues who are in a different part of the country or different part of the world, and I hear what kind of success they're having or I hear about their customers. I think, well, they can do it. I can do it, too. And that transfer of knowledge is exceptionally powerful. I'm always surprised when I lead a group of sellers through a workshop or a facilitation event that they say, oh, I didn't know that when hearing from one of their other colleagues.

So what could you be doing to create that learning environment all year? Who could you be talking to and bouncing ideas off of that might serve completely different markets, but you can learn from and implement. That is the best way to accelerate your sales this year.

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