I have always said that boring is the most dangerous place to be if you are in sales. Consider an event that happened recently at the Liverpool Street Station, in London. Telecom giant, T-Mobile, chose this location in the UK as the backdrop for a new advertisement, filmed during rush hour. It took 8 weeks of planning, 8 sound tracks of 60s thru 90s music, 10,000 people who auditioned, 400 people chosen, 10 hidden cameras, and a terminal full of unsuspecting commuters… some of whom obviously missed their trains! Certainly not boring for a big company, certainly memorable and I an certain….highly profitable.