Colleen’s Blog

Make no mistake about it. Right now, you must be micromanaging your metrics.

Far too many sales organizations focus only on the internal KPIs (the things that drive your performance): sales velocity, sales process, your funnel, your pipeline, the number of calls you make, the number of conversions you make, your closing ratio, or your average sales cycle. 

The other day, I got a call from one of my long-term coaching clients. He was excited because he had just blown away his sales numbers. He had a 7 million dollar quota and he closed 10 million, but he was also furious about being reprimanded for not putting in as many miles as the other field sales reps.