The Sales Leader

Cutting Edge Strategies for Sales Leaders by Colleen Francis

Two Overlooked Uses for Testimonials | Sales Tips

Our team spends a lot of time working with our clients on compelling value propositions and client testimonials. There are two ways to use client testimonials that are often overlooked that I think are some of the most powerful uses of this type of content.

Inbound Sales Day 2017 – Register Now!

I’m excited to announce that I’ll be part of Inbound Sales Day! On June 6th, 2017, I’ll be hosting an exclusive session where I’ll be revealing the six traits the best sales managers have and how to develop them in yourself. ​Save your seat here.

This free online sales event, hosted by HubSpot, will bring together the experts I respect most in the industry and we’ll all be sharing our secrets to sales success.

With a mix of live and on-demand sessions, you can watch what you want, when it’s most convenient for you.

You can use my exclusive link to ​sign up today:​

See you on June 6th!

Grow Your Sales by Leaving Your Office

You’ve probably achieved a degree of success by doing the right things from the comfort of your office.

If you’re taking the right steps directly from your office, well done! The good news is, if you’re maximizing your efficiency during your work hours in the office, you can expect to achieve great sales results!

The better news? You can actually achieve even greater success by periodically stepping outside the boundaries of your office.


Presentations That Sell | Sales Tips

Last week, we talked about proposal formats. Therefore, it makes sense that we talk about presentation formats this week.

Do Top Candidates Find You Attractive?

Get creative.

That’s my advice for any business owner or sales leader about to embark on a new phase of recruiting. Far too many leaders stick to the same old, same old when it comes to their recruitment process and trying to find great talent to join their team.

It’s surprising to see how many organizations stick with ads in the paper, online postings and even using the same recruiters they’ve used in the past. They don’t switch things up!

The result? The same tired and boring resumes that keeping flocking in. Sure – you may find a great hire in that pile of resumes. But, generally speaking, if you want to find a “stand out” candidate, don’t use a worn out process to try and attract them.

Here’s how you can add a little creativity to your hiring process:

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