In business today, letter writing has fallen out of fashion, but not because it’s ineffective. It’s because it requires a lot of work. Join the ranks of those who still put pen to paper and you’ll be in good company. Most of the top-ranked sales professionals I know today are prolific letter-writers. Here are four reasons why.
Letters are deeply personal. They possess a sincerity that just can’t be matched by email. Putting your message on nice stationary, signed by–hand sends an important message to the reader: “you matter to me.”
You stand out. Differentiate yourself by doing what most don’t do.
Letters get read. A personalized letter in a sealed envelope has an irresistible “open-me now” quality. Even the most compelling email message or phone call can’t match that kind of attention-grabbing power.
They also get results. Harness the personalized appeal of a letter and you can establish and build a personal rapport between you and your reader.
Dedicated to making this your best year yet!