In today's economy companies are complaining of reduced client spending and heightened competition. The result? Longer, drawn out sales cycles to secure new clients. And while that may be true for net new client acquisition, your current clients are ready and willing to buy from you with less struggle.

Your database is your most valuable asset in this current sales economy and managing it correctly can dramatically increase sales and profits. Yet, your current clients are only as valuable as the quality of the relationship you have with them–quality judged by that client's perception of your relationship. Selling more to your existing client requires a transformation from thinking, from "client list" or "client management" to "building a relationship with my client".

To achieve repeat client success, one question must be clearly answered: Why would my client buy from me again given all the other choices, including the choice to do nothing?

On going sales to your existing clients are profitable, easier and up to 15 times faster. Regardless of whether you are a business owner a sales leader or an individual sales rep – this statistic should excite you! After all, faster sales cycles mean more profits, more commissions, more freedom and more overall prosperity.

In the Client Retention Strategies: 6 Steps to a Steady Flow of the MOST PROFITABLE  Sales all Year Long program Colleen's reveals her system for leveraging your database profitably – proven with her many active clients in today's tough market. Be warned, Colleen does not deal in cliché, glib, or eye rolling techniques for account management – those techniques from the past that leave organizations looking and sounding like everyone else, including their competition! Instead, let Colleen share the 6 steps to building long lasting, loyal and profitable client relationships.

Get Results! Sales and Marketing Magazine has called Colleen and Engage Selling: One of the top 5 most effective sales training organizations in the market today!

• Turn customer success into a permanent increase in profits without sacrificing new business development.
• Learn the top reasons why customers leave and what to do about it
• Create loyalty (and more sales) with 6 attention-getting tactics that get inside the client's mind and stay there.
• Discover the worst experience you can give your customer
• Learn how to be heard above the 8000 marketing and sales messages clients hear each day by delivering the right unique sales message, and the most profitable medium, at the right time.
• Have contacts beg to communicate with them up to 200 times a year.
• Increase profits 15X by increasing repeat sales.

Read more on Colleen's other speaking programs...