Attention: sales leaders and small business owners:

This is your opportunity to ignite
the top sales performer in you:
grow your pipeline, build your customer base,
get a competitive edge and increase your profits.

Join me for 3 days in November and I’ll show you exactly how you can make a dramatic increase in your sales results within a matter of weeks working less than you do now. Even during a recession!

Dear Colleague:

Every day, you face increasing pressures to grow your sales in the face of stiff competition and customers who are watching their spending more and more. Whether you’re a sales professional or a small business owner (or both!), you already know that it is getting more and more difficult to find, attract and keep your customers.

I understand this challenge and am here to help! Let me ask you:

• Are you frustrated by "hit-and-run" training that leaves you with pages of "to-do's" that quickly get lost in the urgency of making sales in today's market.
• Have you tried classic "sure-fire" sales techniques only to have them fail - but you don't know why?
• Do you feel that you are working harder and harder yet achieving the same results?
• Do you know the top 3 techniques you MUST apply to "recession-proof" your sales?

Then you’ll want to read this carefully…

I understand your challenges...
Not only have I helped hundreds of clients grow their pipeline,
beat the competition and increase their profits –
I’ve been in the sales trenches and successfully sold in both
larger companies and my own business!

Over the last twenty years, I have shown that you can’t rely on decades-old “conventional” sales wisdom. For those of you who don’t know me, my first and only career has been in sales. Well… to be 100% truthful I did do a 4 month stint as a fork lift operator one summer while in university. But that’s it.

Today, I am known as a sales expert, helping sales people and business owners incorporate the habits of the top 10% into their daily sales lives for huge success. It’s not uncommon for my clients to see sales results increases of between 90 – 300% after implementing our ideas. These results are one of the reasons why New York based Selling Magazine has ranked my sales training program one of the top 5 in the market today.

But I wasn’t always an expert - In fact, for a time, I was a complete flop.

When I first started in sales I was a complete failure. Need proof? Well, for the first 12 months of my sales career, I sold nothing. Zip. Zilch. Zippo. And to make things worse, not only was I not earning any commissions, I was digging a deep hole of debt. You see,  I was paid a draw against earnings of $2,000 per month whether I sold anything or not. So after selling NOTHING for 12 months, I was left owing the company $12,000. And this was in addition to my car payments, mortgage, and other bills mounting at home.

As you can imagine, I was quickly put onto a performance improvement plan where every activity was tracked measured and reviewed. While it was no fun, I quickly learned that tracking my activities and measuring their results (while humbling) was a great way to learn and improve. This was my first sales lesson: What gets measured get improved.

In addition. I was given a mentor. Now you may be wondering why I wasn’t fired…..and here’s the thing. Whether this was by accident or design, it what good news for me. My company held our managers accountable, financially accountable for their reps losses. Meaning, if I quit, or was fired before the $12k was paid off, my manager – Greg – would have to pay that money back! And I can tell you……he did not want to do that!. So I was given a mentor. Fred. And was pushed out of the office to figure out what Fred was doing right.

This was the start of my mastering a second success secret. Behaviour congruence. Or simply, success leaves clues. I quickly learned that what was working for Fred could work for me too, if I applied the ideas with my own style personality. Quickly, Fred taught me three things about sales that have been the drivers of my success ever since and it's these secrets that form the base of all the work we do at Engage, and the real reason why Sales and  Marketing Magazine calls us so effective.

So for almost twenty years, I’ve continued to research top sales performers and discover the sales techniques that work in today’s tough selling environment – secrets to creating and implementing strategies to immediately increase your ability to get prospects to call you back, to grow your pipeline and to close more business than ever before – no matter what you’re selling.

And now an exclusive opportunity: I am taking a select group of only 25 individuals to get complete access to these secrets when they join me for a comprehensive three day workshop event that will transform the way you attract, win and maintain customers.

Together, we will cover the range of things you need to know to profitably build your sales. You’ll learn how to:

• Fill your sales pipeline to over flowing with highly qualified buyers
• Use the Selling Innovation™ sales model – a no-nonsense, field-tested approach to getting and keeping clients
• Create environments of success for yourself, and your team
• Accelerate sales results by developing your “uncomfort zone”
• Build an exceptional team that sells consistently – and profitably
• Adopt the 6 key behaviours for transforming satisfied clients into loyal customers, to increase the “dollarized” value of each and every client
• Communicate with true and lasting influence
• Re-align your sales tactics to emulate the top 10% of sales professionals
• Turn difficult prospects into profitable customers
• Take advantage of the fine line between persistence and stalking to get past voice mail, e-mail, receptionists and other gatekeepers – and get to the sale
• Close sales 30% faster
• Resolve personality differences and create more successful relations-even with people who are difficult to work with
• Help you sell more in less time at a higher profit by giving you back the time, energy and money that's otherwise wasted on sales breakdowns

In addition, at this workshop, you'll get the tools for:

• Immediate results, lasting success and a permanent increase to your bottom line
• 25-95% increase in profitability with dramatically reduced customer defection rates
• Up to 30% reduction in sales cycles
• Strategies and tactics to work effectively with executive-level clients and navigate those complex, "big dollar" deals
• Reduced costs and increased profitability by discounting 80% less often
• Increased honesty and accountability in yourself and those you interact with
• Clear and objective measurements for how your sales team is performing – regardless of what the forecasts say
• Up to 50% increase in average order size
• 80% increase in call-back ratios
• A clearly defined plan for success, including relevant, concrete steps you can apply immediately with your sales force

During this 3 day intensive workshop, you’ll learn to supercharge your sales results through:

• Business Development Strategies
• Results-Based Objectives
• Target Market Demographics
• Unique Sales Messages
• Referrals and Testimonies
• Prospect Questioning
• Multi-Medium Customer Engagement
• Object Handling
• Negotiation and Closing Tactics
• Client Follow-Up
• Up and Cross Selling
• Strategic Account Management.

Imagine spending even just one day with someone who has already done what you want to do in your business. What if there was a very unique event where all of their knowledge – their sales secrets, their system for success, the wisdom gained from their mistakes – every tidbit of valuable information you need to grow your sales was disclosed to you…?

Well, I have great news for you – I am offering exactly that chance:

I’m talking about the
Being held November 20 – 22, 2008 in Chicago!

Over three days, I’ll show you how to super-charge your sales with proven strategies that you can create and implement. You’ll leave armed with a plan and the tools to make an immediate and lasting impact to your business.

If you need to get your prospects to call you back, grow your pipeline, counter new competitors, handle customer objections and close more business – then you need to be there.

This workshop is powerful, unlike any other sales seminar, event or boot camp, you’ve experienced. It provides the most comprehensive, relentlessly detailed, hands-on training on what works in sales today!

And you won’t walk away overloaded by what you’ll learn. You’ll be applying the lessons to your own business while you are there!

That’s because I’m limiting attendance to no more than 25 people so that you’ll get my focused attention to make sure you apply all the lessons you’ll learn to your specific business.

You’ll leave this workshop with an exact blueprint of what you will do to increase your sales and a specific action plan
to follow the second you get back to your office.

And I’m going to hold you accountable! You’re going to give me a copy of your plan and I’m going to check to make sure you’re putting it into action!

Due to the hands-on, personal attention that each attendee will receive from me, I have to limit attendance. So if you want to be one of the lucky 25, you better register now - this event will sell out!

Click Here to Reserve Your Seat at the
Engage Sales Mastery Workshop

Here’s Something Else You MUST Know…

• This is NOT a big tent presentation with me going on and on and you just listening and taking notes. This is an intimate hands on workshop (with the emphasis on work!)  where we’ll be interacting to ensure you formulate your personal plan for how you are going to dramatically increase your sales.
• I will NOT be regurgitating decades old sales clichés that you’ve heard a hundred times before. I’ll be sharing my research on what is proven to work in today’s tough selling environment.
• I will NOT let you just sit there. I will demand that you to share your greatest challenges and commit to the changes you will make in your business the day you get back in the office. You’re going to give me a copy of your plan and I am going to hold you accountable!

This 3-day intensive workshop is a powerful, hands-on, interactive event that WILL increase your sales. We’ll be starting at 8 am each of the three days and working hard! To make it as convenient as possible for you, I’ve secured discounted rooms at the Hyatt Regency Chicago where the event will be held. This Four Diamond Chicago hotel is ideally situated within the Magnificent Mile close to Blues, Jazz, irresistible cuisine, Grant and Millennium Parks, Lake Michigan beaches, Navy Pier and Michigan Avenue. Rooms are available for at our special Engage rate of $185 per night. You won’t want to wait - rooms will go fast!

Some of you reading this might not be familiar with my workshops and events, nor have any reason to believe what I say… If that’s the case, I’ll let some of my satisfied clients share their thoughts:

Great tips and lots to think about and to do. Thanks Colleen for all your input and insight. You certainly are an expert at what you do and I am glad I came.
Leon Black, Owner, Basic Black Book-keeping

Wonderful speakers, captivating presenters. Practical tips and eye-opening insights into human behaviors regarding sales.
Heather Park-Wheeler, Sun Life Financial

It was my distinct pleasure to attend with Ron and Lynn from my team.  I have to tell you that it is a very rare opportunity for me to be self-indulgent and take the time to immerse myself in a room full of sales professionals and remember what it is to be a salesperson.  I spend my days trying to create an atmosphere like the one I felt in that room.  It has focused me and given me the chance to step back for a moment, take stock of what is really important, rally my thoughts, strategies and tactics, and get back to more productive work.  I will be making changes this week (already implemented one last week) that will change the way my sales team functions (for the better I hope.)
Tim Welch, VP Sales, Talkswitch

I just wanted to drop a note to the three of you telling you how much I enjoyed the Powerhouse Sales Event! Each of the speakers was excellent. I feel like I am brimming over with action items and am already starting to implement some of the things I learned. I cannot wait to be able to report on the success of some of the new techniques my sales team and I will be implementing!
Autumn Shirley, FundRaiser Software

Thank you for a wonder seminar and experience.  It was one of the best and most useful seminars I have attended.  I am reviewing the material and notes I took, and developing an action plan.  I will be making a number of positive changes to my business thanks to your seminar.
Keith Christopher, Principal, KC Surveys

Excellent! It was more than I had anticipated and one of the best seminars I have attended. I will definitely be back next year.
Lori Williams, Director Client Services, Corporate Investigation Services

I can count the “take-aways” in the hundreds and great substance…
David Jewell, Regional Vice President, HelmsBriscoe

Very practical, practical information. All of the presentations gave something that could be used immediately. I have been to other seminars that offered more theory and head-knowledge, but the PowerHouse was practical and very beneficial. I am looking forward to next year already. I have a long wait but up for it:) Thank you so much.
Jason Courteau, Sun Life Financial

Colleen’s energetic and invigorating style kept the audience entertained while imparting invaluable ideas and information. The attendance for her presentations was excellent.  Here are just a few of the comments we received from the attendees, “Excellent presentation, easy to understand.” “Practical ideas, - great seminar -could easily be much longer.” She is professional, upbeat and specific in her references to customers and their behaviour and she really understands the true-to -life challenges of the retail environment.
Margo Warren, Special Events Manager, Canadian Gift & Tableware Association

I just wanted to take a moment to thank-you for the very informative and refreshing sales strategies you presented. I gained some new knowledge, and was reminded of a few things I had forgotten over time. I think virtually any business could benefit from your common-sense approach to sales.
Steve Milcik, Business Development, Orion Software

GREAT News for You

I’ve already spent years researching top sales performers and what works and what doesn’t in today’s tough market. Now you could spend countless hours researching and testing different techniques to find out what works… But I want you to start selling more now…

Don’t reinvent the wheel. Learn from those who have already successfully done what you aspire to do!

There is simply no substitute anywhere for attending this live, interactive workshop. The chance to be able to ask questions in person and develop your plan cannot be taken lightly. And you’ll benefit from being the room when your colleagues share their challenges and we work through the solution. Their problems may well be one you are or will face too!

With the breadth of topics, this intimate and intensely interactive workshop could be the most profitable time you spend in your career…

I know you want to see more details on what you’ll learn so I’ve provided a sample of the topics we’ll be covering:

• Making business development a priority or if you are not selling you are overhead. How to eliminate the self-sabotage you and your team are currently encountering EVERY SINGLE DAY that keeps you from getting all the clients you need.
• Focusing on results. How to become instantly credible in your own business and industry WITHOUT having to go back to school plus the exact template I have used for YEARS to get me RAVING FAN testimonials that do the selling FOR me. (Why sell yourself when your clients will clamor to do it for you?)
• Building a World-Class Sales Team. Best practices in interviewing and hiring the right employees to help you attract and retain more customers.
• Paying your team for results! The best compensation and incentive plan ideas that will motivate your teams to convert more sales, fill the sales funnel and cross sell or up sell additional products to your current client base
• Defining your top 100 demographic profile. How to fish where the fish are and stop fishing in the wrong pond for clients! This is the ONE secret you’ll add to your time and pipeline management that will skyrocket your sales efforts, while helping you make more money FAST. (I increased my revenues by 33% in a matter of weeks by simply doing this one thing and you can too.) This section will include the strategies I’ve used consistently to GET OUT THERE in a big way and get clients to then come to me.
• Automation and technology strategies to put some of your sales and marketing plans on Autopilot. Automation ensures that whether you and your team are in or out of the office, leads will be generated, and sales can still be made!
• Your unique selling message including a list of the 10 most motivating things you will say to prospective clients that will make them JUMP to work with you. (You only need 3 or 4, but I’ll give you all 10.)
• Ask and Answer questions: Are you and your team truly selling what the customer wants? I provide the exact script you’ll use to become a detective with your ideal clients and figure out exactly how to talk to them to sign them on as clients. PLUS A series of paint-by-numbers questions you can take back to your team that will get you to find out PRECISELY where your clients hang out, in large numbers and how you can reach them inexpensively.
• Engaging with the customer. Presenting your solutions in person, over the phone, IM, SKYPE or what ever media you and the team are using today. PLUS the ONE email template I still use today to follow up with all LOW HANGING FRUIT (warm prospects) that sells without pressure.
• Closing and negotiating. My secret processes for handling all objections and a template you can use in your sales meetings to train your company in how to answer ANY question from ANY client or prospect. You will become master of the Soft Close without ever being perceived as sleazy during the process (actually, I’ll teach you EXACTLY, word by word, what to say to get them to sell themselves to become a client). Using this method, I’m known to close the sale 80% of the time, and my private clients are doing the same now too.
• Follow up. The secrets to getting clients to stay longer with you, as opposed to taking what they need and leaving like bandits in the night. How to end the feast or famine syndrome by using the VORTEX system PLUS I will give you the most important tool (other than testimonials) you will ever need in sales, and it will be yours to take back to your business and use everyday. 
• Up Sell and Cross Sell. How you and your team can add revenue and [profits by identifying opportunities to sell more to your existing client base during and after the initial transaction.
• Strategic Account Management including time management, pricing strategies, becoming the “Go to guy”.

I bet you can see from this sample, how much an event like this could mean for your sales!

As I mentioned earlier, I want ever attendee to get every last morsel of benefit that this event promises so I’m limiting the number of attendees to 25…

Click Here to Reserve Your Seat at the
Engage Sales Mastery Workshop

Early-Bird Registration Special
Register now to attend for the EARLY BIRD DISCOUNT of only $2,497 (regularly $2,997)
or take advantage of our monthly payment plan.

Because I know that each of the proven sales strategies, tools and techniques will fill your pipeline and increase your sales, I am backing this event with a 100% Extreme-Satisfaction Guarantee:

Extreme Satisfaction Guarantee: Come and experience the three days of my workshop. If you don’t see how what you’ve learned can be applied to make a dramatic increase in your sales then simply return your workshop materials and we will refund your entire registration fee. There are no conditions, hidden agenda or fine print to this guarantee. You and you alone are the judge.

I am committed to helping you increase your sales and grow your business. If you’re not extremely pleased with the event,
I don’t want you to pay a thing! It’s that simple.

What’s the investment?

This is a very serious event for people who want to reach only the highest level of success in their business. My advertised rates for private clients is $10,000 per day. So a 3 day course would normally be $30,000 plus travel and living expenses. For this workshop though, you will get this for a discount of more than 90%.

Register now to attend for the EARLY BIRD DISCOUNT of only $2,497 (regularly $2,997) or take advantage of our monthly payment plan.

The Engage Sales Mastery Workshop is being held November 20-22, 2008, at the Hyatt Regency in Chicago, Illinois. Remember that I've secured a special hotel rate for you...

Discover the Secrets of Top Sales Performers,
Apply them to Your Business and Ignite Your Sales

Early-Bird Registration Special
Register now to attend for the EARLY BIRD DISCOUNT of only $2,497 (regularly $2,997)
or take advantage of our monthly payment plan.

See you in Chicago!

Colleen Francis

P. S. In summary: you get access to the most hands-on sales workshop where you'll learn and apply the secrets of top sales performers to develop a plan for your business that you can put into action the day you get back to your office.

Don't Miss This Early-Bird Registration Special