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Cutting Edge Strategies for Sales Leaders by Colleen Francis
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Technology vs. Live Interaction

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October 8th, 2013

Technology has truly changed the way we engage with each other, both from a personal and business perspective.

That being said, don’t underestimate the value of live interaction with a prospective client.

1) No technology can secure a deal as effectively as a face to face meeting with potential buyers.

2) No technology can secure you more referrals than a telephone call or meeting with a buyer.

Don’t stop sending e-mails, engaging people on social media, but use them primarily as a facet to secure meetings. After the meeting is secured, drop Facebook and Twitter, end the texting and go meet face to face!

How often do you use technology to translate to a face to face meeting?

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